· Studios · 4 min read
Why Every Business Should Build a Podcast (or Video) Studio
At South Loop Studios, we help businesses design and build their own podcast and videocast studios. Here’s why creating your own space is a smart move.
Why Every Business Should Consider Building Their Own Podcast Studio
Podcasting has become one of the most powerful ways for businesses to share their story, build authority, and connect with their audience. At South Loop Studios, we help companies design and build their own professional podcast (and videocast) studios, tailored to their space and budget.
Why Podcasting Works for Businesses
- Reach & Engagement – Podcasts feel personal. Your audience can listen on the go, turning commutes or coffee breaks into touchpoints with your brand.
- Brand Authority – A well-produced podcast positions your business as a leader in its field.
- Content Versatility – One recording can generate blog posts, short clips for social media, internal training, and YouTube content.
- Cost-Effective – Unlike video production sets, podcasting requires fewer people and resources while still delivering impact.
Adding Video to the Mix
Many businesses are now turning their podcasts into full videocasts. Recording video alongside audio helps expand reach across YouTube, LinkedIn, TikTok, and other visual platforms. At South Loop Studios, we can design systems that let you record both high-quality video and audio at the same time—scalable to any budget.
What We Offer at South Loop Studios
- Consultation & Design – From choosing the right room to optimising acoustics.
- Hardware & Software Integration – Microphones, mixers, cameras, lighting, and editing software.
- Custom-Built PCs & NAS Systems – Reliable workstations for production and storage.
- Training & Support – We’ll teach your team how to confidently run the studio.
- Ongoing Maintenance – Upgrades and troubleshooting whenever you need.
Example Studio Setup & Equipment
The image above shows an example of a podcast and videocast studio we recently completed for Westside BID in Birmingham.
We use a professional range of broadcast-grade equipment tailored to the scale and needs of each client:
- Video Production: Blackmagic ATEM switchers paired with Blackmagic and Sony cameras for multi-angle video capture.
- Audio: High-quality microphones such as the Shure SM7B or RØDE Wireless systems, with clean, concealed cable routing for a professional finish.
- Mixing & Monitoring: A variety of audio consoles, mixers, and networked audio solutions (including Dante and USB-C interfaces) designed specifically for each business use case.
- Visual Enhancements: Optional green screens or TV displays for branding, live content, or visual backdrops.
- Systems Integration: Our setups are engineered to be broadcast-ready, combining audio engineering and IT networking expertise for seamless reliability.
With this combination of tools and design, your business can create professional-grade content for YouTube, Spotify, Apple Podcasts, and beyond — all from your own in-house studio.
Acoustic & Lighting Design
We go beyond just installing gear — we ensure your room both looks and sounds professional.
- Acoustic Treatment: From wall panels to bass traps and ceiling diffusers, we design acoustic solutions that control reflections and keep speech crisp and clear.
- Lighting Layouts: We can specify or install softbox, LED panel, and key/fill lighting for flattering, consistent visuals — whether you’re filming podcasts or full video interviews.
Live Streaming & Connectivity
Every studio we design can be configured for live broadcasting to platforms like YouTube, LinkedIn, or Twitch.
We integrate Blackmagic ATEMs and high-speed network routing for seamless streaming, ensuring reliable video delivery every time.
Our expertise in audio networking (primarily Dante, with support for NDI and other standards) and IT infrastructure means your studio can connect easily to existing systems — from Microsoft 365 and NAS servers to DaVinci Resolve (recommended) or Adobe Creative Cloud for fast post-production workflows.
Scalable Systems, Real ROI
Whether you’re starting small with a single-mic podcast setup or scaling to a multi-camera broadcast suite, we’ll design a system that grows with you.
Your in-house studio becomes a long-term marketing and content asset — letting your team produce professional content weekly with no external hire costs.
Trusted By
Our recent work includes studio installations for Westside BID (Birmingham) and other local organisations, helping businesses build broadcast-quality facilities that fit their brand and workflow.
Why Build In-House Instead of Outsourcing?
- Consistency – Record whenever you want, without scheduling conflicts.
- Authenticity – Keep your content aligned with your own brand and culture.
- Long-Term Value – An in-house studio quickly pays for itself compared to outsourcing.
Ready to Build Your Studio?
Whether you’re a creative agency, SME, or large organisation, South Loop Studios can design a solution that fits your vision and budget.
👉 Get in touch with us today to start planning your podcast or videocast studio.